In the old days, Gourmet was filled with ads from Rolex and Chanel. Those companies can no longer afford to be in a magazine like that. The makers of packaged goods do spend a lot of money--that's why women's service magazines have done well this year. Look at Family Circle or Better Homes and Gardens . But those kinds of buys are better for Bon Appetit , which is a recipe-driven magazine. Bon Appetit is more about putting Hellmann's mayonnaise on Wonder bread, not living the good life. We're in the middle of a recession, and it costs $90,000 a page to be in Gourmet . That's an awkward position to be in, especially if you can be in Saveur for $37,000 a page.
Thus, Merri Lee Kingsly, publisher of Saveur, quoted in Forbes.com. Not the most ladylike comment we've ever heard from a victorious combatant. Former Editor-in-Chief Colman Andrews wouldn't have allowed a crack like this--if only out of deference to his onetime love, Gourmet's Ruth Reichl.